The Local Fitness Challenge is a free fitness program designed to help people in your community improve their health and well-being. Participants commit to attending a set number of sessions over 14-45 days, which are hosted at your gym or studio. Our goal is to introduce new potential members to your facility, showcase your services, and help you convert them into paying clients after the challenge ends. We handle marketing and participant registration, so you can focus on delivering a fantastic experience.

Partnering with Local Fitness Challenge is a very low-cost, high-impact way to bring new leads and members directly to your gym. You’ll have the opportunity to connect with motivated individuals eager to improve their fitness. The program positions your facility as a leader in the local fitness community while driving long-term membership growth. Our structured challenge model helps convert free participants into paying members, creating lasting value for your business.

The number of participants depends on your location and facility capacity. Typically, we aim for 25-200+ new members per location for each partner, but the participants per challenge varies. With millions of leads on our database, our marketing efforts focus on filling your program to the maximum capacity you can handle, ensuring the best results for both your gym and the community.

Yes! We manage all the marketing for the challenge, including leveraging our extensive database and digital advertising campaigns. We also provide support for participant registration and communications. This means you can focus entirely on delivering excellent sessions without the stress of finding leads. The only part you or your team will be responsible for is appointment scheduling and we'll provide training for this.

Our unique pay-as-you-grow performance-based charging model means our partners can growth their fitbiz without the need for a huge marketing budget.

We simply get a share of the revenue generated from converted members that decide to continue with your services after the challenge is completed. It really is a win-win partnership.

Our partners do also pay a small setup fee and low monthly fee to share some of the costs of our promotional efforts and challenge management, but this is very affordable for any small business, and typically much lower cost than any other type of marketing to fill your client membership base.

Our shared-cost-shared-profit performance-based model ensures you pay for results that benefit your business.

Absolutely! Each gym or studio has its own style, and we encourage you to tailor the challenge workouts to fit your brand, equipment, and expertise. Whether it’s functional fitness, yoga, boxing, or strength training, you can design sessions that showcase what makes your facility unique.

We’ve structured the program to make conversion easy. During the challenge, you’ll build relationships with participants by demonstrating the value of your services.

To maximize conversions:

- Offer exclusive discounts or incentives for participants to join as members.

- Schedule follow-ups to discuss their progress and next steps.

- Provide personalized recommendations for memberships or personal training plans.

We also provide guidance and tools to help you create effective conversion strategies.

We’ve got a few little secret strategies to help solve this issue-we share these with partners after registering. But the short answer is we have designed the Local Fitness Challenge model to attract serious participants who are genuinely committed to improving their health. During the registration process, participants must agree to specific terms, including committing to a set number of sessions each week.

Additionally, we require participants to pay a small missed-session fee if they do not attend a session they committed to. This ensures accountability and helps prevent casual sign-ups from taking spots that could have gone to more dedicated individuals.

By setting clear expectations and implementing these measures, we help create a group of motivated participants who are more likely to engage fully and convert into long-term members for your gym.

Applying is simple! Fill out the Apply Now form above with your details and we'll get in touch to discuss your facility, capacity, and fitness offerings. Once we reviewed your application, our team will reach out to discuss next steps. We’ll work closely with you to ensure a smooth onboarding process and a successful partnership.

Apply above and let’s start transforming your gym into a hub of fitness success!